Strategy
We help you to articulate their objectives, define your messaging, and formulate creative solutions to get your communications moving in the right direction.
“The development of a communication strategy has been pivotal to the management of the project and has been met with positivity and enthusiasm.”
Communications strategy development
If you’re looking to launch a new initiative, or re-focus your communications efforts; you’ll need to understand what good looks like, what your audiences need from you, and how to express it through engaging, coherent, and consistent messaging and content.
This is where developing a new communications strategy comes in.
They should be collaborative, enjoyable experiences for everyone. They should be based on evidence and insight. They should be an opportunity to think afresh about your challenges.
We’ve created a huge range of comms strategies with our clients. From renewables to student welfare; from NHS workforce development to clinical research, we’ve covered it all, with our inclusive, human-centred approach to achieving their goals.
-
Client:
Multiple partnerships across NHS and Higher Educations, in partnership with Health Education England
Delivered in Greater Manchester, Cheshire & Merseyside, Lancashire and South Cumbria, Humber and North Yorkshire and East of England.
The Challenge:
Health and care systems around England were challenged to work in collaboration with local universities to create a better and more equitable experience for all clinical students on work placements.
We were approached to create communications strategies for regions across the England to disseminate and enable the outcomes of each region’s approach.
The Approach:
We led workshops and one-to-one in-depth interviews with students, educators and stakeholders; to co-produce each strategy to create a sense of involvement and ownership among everyone involved.
From this we developed agreed outcomes, priorities, detailed messaging hierarchies; and actionable content plans – resulting in focused, coherent and impactful communications content.
The Outcomes:
Each region has implemented its communications strategy which has helped to embed the approach across multiple partners.
Campaign delivery
Often, an important output from a communications strategy can be the coordination, delivery and evaluation of an integrated campaign.
And across our team, we have the expertise, experience, and capacity to deliver these too.
From campaign identity to operational plan management; from media booking to print management; from Pay-per-click to PR, we handle it all.
-
Client:
Cheshire East Council, in partnership with local NHS providers and NHE England
The Challenge:
Citizens of East Cheshire were offered a unique opportunity to access both their Primary and Secondary Care information available to them through the NHS App, thanks to integration with MyCareView – a local patient-held record initiative.
The integration with the NHS App was a game changer for patient experience in the region, and we were asked to help local partners reach the local population and encourage them to sign up, to benefit from its unique functionality.
The Approach:
We worked with local people and partners to develop a brand identity, and a campaign strategy, which included delivering communications across:
• Outdoor media
• Social media advertising
• Community awareness raising
• PR and media relations
Our role:
• Leading the delivery of the entire campaign
• Brand, narrative & messaging development
• All creative coordination
• Script and copywriting
• Campaign set up and liaison with local suppliers
• Monitoring and evaluation of entire campaign
• Reporting to MyCareView Project Board
The Outcomes:
• 40,700 registered users 9 months from campaign launch
• 635% increase in registers users from campaign launch
• 270,500 online impressions across social media and digital audio advertising
• 180,000 homes reached with door-to-door distribution
• 35 public-realm advertising sites across East Cheshire
• Winner of IESE Awards Gold Award 2022, Health Tech Awards 2021
